My Life Highlights in a Decade

A recap of my life being 30s in a decade, from 2010 to 2019

2010 - Get Out of Comfort Zone

Unlocked my social media and use it as my bridge to wider world other than my family. Revamp my blog Nuniek.com . Initiated Startuplokal that turned out as Indonesia’s biggest startup community.

2011 - First Visit to Europe (Free)

Got invited to visit Dublin by Enterprise Ireland as #Startuplokal initiator. Learnt a lot on how Ireland government supports local startup ecosystem. Eye-opening knowledge about startup incubators.

2012 - First Incubator & Coworking Space

Implementing knowledge gained from Dublin, co-founded ProjectEden, the first startup incubator & co-working space in Menteng. Hosted Marissa Mayer and 40 Google Managers worldwide there.

2013 - First Visit to USA (Free)

Got invited by US Department of State for International Visitor Leadership Program to learn about entrepreneurship for almost a month in Washington DC, New York, Kansas, Las Vegas, LA. Also visit Chicago for Michael Buble concert all by myself :)

2014 - First Comeback to School

In the journey to find peace of mind, I find it through 2 things: my postgrad study in counseling, and marriage enrichment by GKI Samanhudi. By the end of the year I finally gained peace of mind thoroughly :)

2015 - First Visit to Maldives 🇲🇻

Made my dream come true to celebrate wedding anniversary with hubby in luxury resort in Maldives for almost a week. And had fun summer vacation in Batu Malang with my family, mom and parents in law.

2016 - First Snow Experience (Free)

Got invited by World Bank to visit South Korea thru ETHOS program held by SUNY Korea for around 2 weeks and got my first snow experience there. Also got invited to Global Entrepreneurship Summit in SF, US.

2017 - First Family Trip to USA

Did our “nazar” to take our whole family with our parents too to have holiday in USA for 2 weeks exploring San Francisco, Orlando, and Washington DC. Came home to our newly-bought dream house.

2018 - Globe Trotter & Massive Learner

Traveled to 30 cities in 10 countries in 4 continents within a year, mostly are free: Hawaii, Japan, Aussie, US, Portugal, etc. Got master degree in counseling, course in UC Berkeley, MBTI & NLP certification.

2019 - First Visit to Santorini

Made another dream come true, celebrate wedding anniversary in Santorini! Spent 2 full weeks exploring four islands of Greece just the 2 of us and still wanna come back 💟 Took another master degree majoring theology with concentration in counseling.

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Meeting Myself

Today was one of those Saturdays that felt full in the best way. I joined the Alphasmart Training Session as a Player, hosted by BWI , from 9 AM to 2 PM. Ten trainers and coaches were specially invited as VIP participants, and lucky me, I was one of them. Some of the participants were blogger friends I’ve known since the early days of blogging more than a decade ago, while others I met for the very first time. Every single one radiated positive vibes and genuinely good energy. The mission of the day was simple but huge: to meet the most important person in our lives: ourselves. Sounds a bit dramatic, right? But oh, it worked. For two and a half hours, we laughed, we cried, and sometimes we did both at the same time. My big “aha” moment came during my very first card draw: wisdom. At first, I was drawn to the picture of a library (because books, duh), but what I got was a conversation with myself about the meaning of wisdom itself. How reading other people’s thoughts in their book...

Saya Nuniek Tirta, bukan ((hanya)) seorang Istri Direktur

Catatan penting: untuk mencapai pemahaman penuh, mohon klik dan baca setiap tautan. Awalnya adalah pertanyaan . Membuahkan suatu jawaban . Diposting di akun pribadi, seperti yang biasa saya lakukan sejak hampir 15 tahun lalu , bahkan sebelum Mark Zuckerberg membuat Facebook. Jawaban yang juga autopost ke facebook itu menjadi viral, ketika direshare oleh lebih dari 20ribu orang, dengan emoticon lebih dari 38ribu, dan mengundang 700++ komentar. Kemudian menjalar liar, ketika portal-portal media online mengcopas ditambah clickbaits. Tidak ada media yang mewawancara saya terlebih dahulu ke saya kecuali satu media yang menghasilkan tulisan berkelas dengan data komprehensif ini . Well, ada juga yang sempat email ke saya untuk meminta wawancara, tapi belum sempat saya jawab, sudah menurunkan berita duluan selang sejam setelah saya posting foto di bustrans Jakarta . Selebihnya... Tidak ada yang konfirmasi terlebih d...

Industri Fashion dan Harga Jujur

Saat tulisan viral “Istri Direktur” sedang hangat2nya, di antara ratusan pesan yang masuk, saya menerima sebuah pesan pribadi dari follower Instagram . Tulisan panjang dalam Bahasa Inggris itu intinya mengatakan, bahwa dia juga seorang yang hemat namun tidak akan mau beli baju seharga 50ribu karena itu berarti tidak menghargai pekerja garmen lokal. Dia menyarankan saya meluangkan waktu untuk survey berapa upah para pekerja konveksi rumahan. Industri Fashion Kira2 begini deh ekspresi saya saat membaca pesan dan sarannya. Poker face. Ehehehe. Saya katakan terima kasih atas concernnya. Tapi tidak perlu mengajari saya berapa upah pekerja garmen lokal, sebab mama saya pernah menjadi bagian dari mereka. Ya, waktu saya kecil, mama saya adalah penjahit konveksi rumahan, sampai sakit maag karena lupa makan demi mengejar target borongan. Upahnya memang kecil, tapi cukuplah untuk membantu perekonomian keluarga. Tahun 2008 hingga 2010 saya juga sempat terjun ke industri fas...

Broadway & Lo-Deh

We spent the afternoon around Alam Sutera today because my eldest had a hangout date with a friend. While dropping her off, I sneaked in a quick errand to Vintage Vibes Broadway to drop some preloved items. I’ve been consigning there for years now. It’s almost a ritual. End of year equals decluttering season. Sorting through things forces me to ask honest questions. Do I still need this or is it ready to have a new life with someone else. Some items get sold, some get donated, and somehow my head always feels lighter along with the shelves. While waiting, the youngest sat with daddy, wrestling numbers and fractions like a true year end plot twist. Math lessons in public spaces have their own soundtrack. Scribbling, deep sighs, and occasional I think I get it now followed by wait no I don’t. All that while sitting in front of coffee shop, ordered their signature coffee and tea, and our daughter bought iced chocolate from the shop next door. When the hangout was done, we decided t...

What I Learned from Timothy Tiah - Founder of Nuffnang

Last Sunday when I entered VIP room at JWEF , I was introduced to this guy with his mini version boy on his lap, and his pretty wife with white top and red skirt. We had chit chat and he told me he’d be in Jakarta this Tuesday, and I told him that we’d have 57th #Startuplokal Monthly Meetup on Tuesday night. To be really honest, only a very few did I know about him until he shared his amazing story on JWEF stage a few minutes later, and get inspired that I took note and now share this with you all. Timothy Tiah founded Nuffnang with Cheo Ming Shen at 2006 when he was 22 years old, with 150k RM startup capital, partly borrowed from his father. He simply founded it because there’s nobody built it before, while the demand was actually there. The site was launched in February 2007. Sales ≠ cashflow On earlier years, although Nuffnang sales highrocketed, the cashflow was poor. At one point he only has 5k left in bank, while there were invoices need to be paid out urgently. He came to Hon...

Year End Reflection Ritual : 2025 - 2026

I came across Mel Robbins’ year end reflection ritual, six questions she has been answering for the past twenty two years. Six questions sound harmless, almost cute. Like a magazine quiz that ends with “you are a sunflower.” But once I started answering them honestly, I realized this was not a personality test. This was an emotional audit. Let’s start with the hardest one. The low points of the year. There were some. Actually, quite plenty. I can say this without drama now, but 2025 has been my lowest year since 2013. That year taught me survival. This year tested endurance. One of the heaviest moments came quietly, from a place I never expected to reach our home. It felt like standing in the middle of a storm that wasn’t ours to begin with, yet somehow found us anyway. My husband chose to stay when it would have been easier to leave, to keep holding the bridge together so others could cross safely. Opportunities passed by, shiny and tempting, but he remained where he believed responsi...

Roadtrip With No Deadline and Plenty of Snacks

Road trip day! We hit the road at 8 a.m., thirty minutes later than planned. But honestly, who cares? There was no deadline, no race to win. As long as everyone was accounted for and nothing important was left behind, we were good. Bonus point: I actually slept well the night before, which meant as the navigator of this journey, wasn’t half-asleep behind the wheel feels like small but crucial victory. Our first stop was at 9:30 a.m. at KM 57 rest area . The reason was simple and non-negotiable: coffee. My husband also needed to stop to do some office transfers, because work apparently travels with you now. While he was busy, I took Coffee Kenangan promo : buy two Toffee Nut Lattes , get one Americano free. Perfect timing, because my mom had specifically requested an Americano. Total damage: 50k. Cheap joy is still joy. While my husband was still glued to his phone, I dragged my mom to participate at Jasa Marga survey . The prize? An umbrella. She was ridiculously happy because, surpri...

Christmas, Cake, and a 45 Year Old Legend

Merry Christmas and happy 45th birthday to my amazing husband! The yin to my yang. The calm app to my permanently open tabs. Year 2025 really said, “Let’s test you,” didn’t it? Testing limits, patience, and faith all at once. So here’s my prayer for the new year. More luck. More ease. More people loving you. And above all, God’s blessing wrapped around you like bubble wrap. Amen. The day started exactly how every memorable family day should. With chaos. From BSD , we had to swing by Jagakarsa first. The main mission was innocent enough. Pick up pre ordered bread from my former neighbor. Secondary mission, collect a giant burger from Ken’s Burger for birthday candle blowing purposes. Because nothing says “happy 45th” like a burger pretending to be a cake. But of course, upon arrival, another neighbor was about to leave for mudik . So we talked. And talked. And kept talking while repeatedly saying, “We really have to go,” yet not moving at all. Our Dutch tenant had alrea...

Tekad Hidup Lebih Sehat

Sabtu 6 Juli lalu, kami sekeluarga sedang terjebak kemacetan di tol menuju Bandung, ketika tiba-tiba papa mertua menelpon: mama mertua terkena serangan jantung, dan sempat hilang nafas sampai harus dipompa jantungnya! Langsung kami cari jalan keluar tol, putar balik menuju Jakarta. Ketika tiba di rumah sakit, beliau masih diisolasi di ruang ICCU dan belum boleh dijenguk. Kami baru bisa menjenguk beberapa jam kemudian, itupun hanya keluarga inti yang boleh masuk. Di ruang ICCU yang dingin itu, beliau tidak diperbolehkan bicara terlalu banyak, supaya jantungnya tidak bekerja terlalu keras. Tangan kanannya menggenggam tangan suamiku, tangan kirinya menggenggam tanganku, lalu berkata… “Ampuni mama ya, Mas…” “Ampuni mama ya, Mbak…” “Jaga pernikahan, yang rukun...” Beliau menangis, suamiku menangis, aku menahan tangis… sambil mengusap kening beliau dan bilang, “Mama pasti sembuh.. banyak sekali yang mendoakan mama.. yang penting mama semangat ya”. ...

Perawatan wajah dan cerita masa muda

Andaikata blog dan social media saya punya semacam FAQ (Frequently Asked Question, alias pertanyaan yang paling sering ditanyakan), sudah pasti di urutan pertama akan bertengger pertanyaan: "Pakai produk perawatan wajah apa?" Banyaaaakkk banget follower instagram / facebook / twitter saya yang nanya gitu, dan minta saya mengulasnya. Saya bilang sabar, tunggu tanggal mainnya. Tapi sebelum saya jawab pertanyaan itu, saya mau mengenang masa muda dulu ah.. Jadi begini cucuku... Waktu pertama kali ngeblog 15 tahun lalu , usia saya masih 21 (yak silakan dihitung usia saya sekarang berapa, pinterrrr). Jadi jangan heran kalo gaya bahasanya masih 4I_aY 4b3zzz.. (eh ga separah itu juga sih, hehe). Tapi ekspresi nulisku di masa-masa itu masih pure banget, nyaris tanpa filter. Jadi kalo dibaca lagi sampai sekarang pun masih berasa seru sendiri. Kayak lagi nonton film dokumenter pribadi. Kadang bikin ketawa ketiwi sendiri, kadang bikin mikir, kadang bi...

The Diary of a CEO's Wife

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