Last night, Thursday 6 May 2010 at Starbucks FX, 31 people from web & social media gathered discussing about Indonesia local startups. The event initiated by Natali Ardianto was initially intended to follow up the accidental meet-up between him and Rama from Daily Social, Sani Gaddafi from Fupei, and Dondi Hananto last April 14th at the same place. As words spread fast in twitter, it was beyond our expectation that many great people participated with enthusiasm.
After opening words from Natali Ardianto as an initiator, Danny Oei from Kaskus & Semut Api Colony gives us insights about SparxUp Award 2010. It is basically a competition with seven categories, three winners will be selected and invited to seminars & roadshow to seven cities. Best of the best will be mentored and awarded with IDR 500,000,000.

There are four main purposes of the competition:
1. Motivation
A great idea without execution is only an idea. People need motivation to make it happen. And this competition is here to bring it on.
2. Appreciation
There are many great local start-ups in Indonesia come up with fantastic products. But not many of them survive due to limited capital & resource. While in fact, nowadays many digital companies are looking for startups, such as Detik, East Venture, Yahoo, Rakuten, etc. In the opposite, rumor has it that giant International digital companies are exploring the possibility to lunge Indonesia. If the local start-ups are not united, then we will be crushed. Having money is a good thing, but it’s not all about the money. It’s the synergy that’s most important.
3. Highlight
With great media partners such as Detik, Kaskus, Yahoo, many local start-ups will be highlighted. The more people exposed to digital, the more people coming into start-ups. Thus digital economy can be rotating.
4. Inspiration
After got highlight, people will spend, and believe in digital technology. And this will create inspiration for others.
What are the qualifications of local start-ups ?
Rama simplify it as :
- Owned by Indonesian of course
- Been running for less than 3 years
- Having maximum 20 employees
- Annual revenue below 1 billion IDR
Does your business match the criteria above? Then be prepared for SparxUp 2010, and be sure to keep an eye to DailySocial.

Danny has to leave earlier right after. We continue by introducing ourselves, business and ideas. Even after the group discussion was over, we still stick and discuss in smaller groups up to 11pm. There are many, I repeat many, brilliant ideas come from brilliant minds at this #StartUpLokal gathering. We really hope that this could be a regular event once in a month.
Btw, four of seven participants of Startup Exhibition at Echelon 2010 from Indonesia were there :
1. KrazyMarket
2. Koprol
3. Tokopedia
4. Urbanesia
Here is to give you the full list of the 1st #StartUpLokal meet-up attendances :
1. Danny Oei Wirianto (@dwirianto) – Chief Marketing Officer Kaskus / CEO SemutApi & KlixDigital
2. Natali Ardianto – (@nataliardianto) – Chief Technology Officer Urbanesia
3. Nuniek Tirta Sari – (@nuniek) – Owner HamilCantik
4. Sanny Gaddafi (@sagad) – Founder Fupei
5. Rama Mamuaya (@rampok) – Founder DailySocial
6. Batista R Harahap – (@tista) – Owner Mediafusion
7. Sandy Mardiansyah (@thesundayz) – Owner RaxMedia Design
8. Selina Limman – (@missdimps) – Chief Executive Officer Urbanesia
9. Deche – (@Deche) – Programmer Urbanesia
10. William Tanuwijaya – (@liamtokopedia) – Founder Tokopedia
11. Leontinus Alpha Edison (@leon_psm) – Co-founder / Director Tokopedia
12. Aswin Tanu Utomo (@aswintanu) – Founder AdaDiskon
13. Atha – (@athalast) – Creative Marketing Magazine
14. Udhien – (@udhien) Manager Plasa / Developer The Urban Mama
15. Aria Rajasa (@Rajasa) – Chief Executive Officer GantiBaju
16. Satya Witoelar – (@satya) – Founder Koprol
17. Leonita Julian (@leonisecret) – PR & Social Media Manager PT MCM, SAC & Klix Digital
18. Philippe Do – (@philippedo) – Director KrazyMarket
19. Akhmad ‘Toni’ Fathonih - (@neofreko) – Founder NavinoT
20. Farry Aprianto – (@farry) – Owner Tag-design
21. Leo Ferdinand Rahadian – (@neomelonbay) – Owner InfoKost
22. Gerry Leo Nugroho – (@gerryleonugroho) – Business Development Detik
23. Didik Wicaksono – (@firewalker06) – Designer Detik
24. Edi – (@dogmaphobia) – Admin Detik
25. Supriyanto Pusorotrisno – Software Engineer Detik
26. Achmad Gozali – (@gozali) Software Engineer Detik
27. Heriyadi Janwar – (@Heriyadi) – Senior Manager Project Management Plasa
28. Daru
29. Aulia Masna – (@aulia) – Macworld Indonesia Executive Editor
30. Api Perdana – (@paypay) – CEO PT Avevo
31. Arya – (@arya199) – Icon+
You can watch the updates via Twitter with hashtag #StartUpLokal
See you all again in the next meet up with cozier place and better facilities (and free meal too ^v^)
PS#1 : If there’s any typo, incomplete details, or mistaken link, kindly let me know so I can fix it. Thanks !
PS#2 : Say “thanks” to Mocca Frappe that makes me stay awake all night long to post this blog! It’s 6am now, time to wake my little Princess and we’ll have some fun in Ancol ^_^




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